Logos

One of the challenges I enjoy in my work is designing logos. I am honored when a client trusts me to create something that reflects what their business is about in a simple, recognizable icon that will be used for branding their product.

The word "logos" comes from the greek word Λόγος meaning "word", "discourse" or "reason". This is the same word used by the Apostle John to describe Jesus Christ; "In the beginning was the word and the word was with God and the word was God. The word (logos) became flesh and dwelt among us." (John 1:1).

Over and over, Scripture depicts Jesus as the "image of the invisible God". A perfect replica, a precise copy, the exact representation of His being and in Him all the fullness of deity dwells in bodily form (Colossians 1:15; 2:9). Phillip once asked, "when will we see the Father?", to which Jesus replied, "when you have seen Me, you have seen the Father".

The Jews were understandably confused. When Jesus spoke of a time before He born and was with Abraham, they said "you are not yet fifty years old, and you have seen Abraham?" Jesus responded, "truly, truly I say to you, before Abraham was, I Am." Immediately they picked up stones to stone Him (John 8:58). Why would they respond so radically? Because they understood what Jesus was saying. They knew that He was claiming to be God and was using the same identification for Himself that God used when Moses asked "who should I say sent me?" God said, "My name is I Am. Tell them I Am has sent you". (Exodus 2:14). This was a blasphemous claim (were it not true). Notice that Jesus didn't say "before Abraham was, I was." Rather, He said "before Abraham was, I Am". That claim to be God is what prompted their plot to kill Him.

Jesus Christ, the logos of the Father, was fully God while fully man. Therefore, as a man He was thirsty but as God, He commanded the sea to be calm. As a man He was hungry, but as God, He multiplied five loaves and two fish to feed five thousand people. As a man He slept but as God, He raised the dead to life and Himself came up out of the grave.

God is light. Light is invisible. It is made up of waves that can only be seen through a vehicle, such as a prism. Jesus is that vehicle. That is why He said, "I am the Light of world. Whoever believes in Me will not stay in darkness." (John 12:46). Indeed, the world has seen a great Light.

The Christmas event we celebrate is no small matter. It deserved the angelic fanfare; their proclamation of good news: Jesus, eternal God, stepped into time as "Emmanuel", (literally meaning "God with us") to dwell among us and then die to take away our sins.

In our receiving of gifts, remember that there is no greater gift we can receive than that of God's Son. "For unto us, a child is born. Unto us, a Son is given." 

As a baby, He had to be born. As the Son, He is "given". Receive Him today as Lord and Savior of your life.


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